Prepared for Novus Foods · Winky & noosa · November 2026
Winky Protein Pudding went national this spring, and noosa already sits in every Atlanta cold case. INTENNSE is the professional league where three women and three men play for one score, all summer, in Atlanta. We’d like to put your newest product where the match ends and the family night begins.
A partnership proposal · Seven sections, about five minutes
“This one you can have fun.” — in the stands, Atlanta
A gender-balanced Professional Team Tennis League
Eight playing weeks in the middle of the summer. Switch the view to see the same season against the American sports year, or against the college calendar our players come from.
Where our players have been on the tour, and where they sit on the rating that covers everyone. The orange rule is where tennis starts paying for itself.
Two Arcs that finished a point apart. Each clip picks up in the closing minutes, with the full Arc a click away.
The final three minutes of Freeze v Rise, 20 June. The clock runs out with the teams tied, and the next point decides it: 143–142.
Match Center ↗The final minute of Outriders v Inferno, 25 June. It finishes 150–149, with the winner’s cheque on court.
Match Center ↗One from the net, one from the low camera. Each is about twenty seconds, and each one changed the scoreboard.
The last play of the Bolt from the low camera: a two-pointer that takes the Sting from 86–87 to 88–87. 22 seconds.
Match Center ↗Dalayna Hewitt’s two-pointer in the closing seconds against Rise, 15 July — 156 to 158, level. 18 seconds.
Match Center ↗■ New this year
Winky Protein Pudding began its national rollout in April 2026, at Kroger and H-E-B first, with Target, Walmart and others to follow. Ten grams of protein, no added sugar, and a brand families already know. What it doesn’t have yet is a moment that belongs to it. A professional tennis league that plays all summer in one city can give it one.
Kroger and H-E-B first, then Target, Meijer, Wakefern and Walmart.
No added sugar, in Chocolate, Vanilla and Salted Caramel.
noosa, Winky, Fresh Cravings, La Mexicana, Señor Rico, Salads of the Sea, Italian Rose.
“The leading consumer packaged goods company for the refrigerated perimeter of the grocery store.”
Novus Foods · on its formation · February 2025
■ The cooldown
An INTENNSE Pro Arc runs about an hour and forty minutes on one running score, built from ten-minute Bolts. When it ends, the players don’t walk off to a locker room on the other side of the world. They cool down courtside, in front of the people who came to watch them, and then they meet them.
The Cooldown, presented by Winky Protein: the post-match segment on court and on the broadcast, the players’ recovery corner on camera, and a cup in every family’s hand on the way out. A national launch gets a nightly sampling moment in front of the audience that buys it.
■ A family night out
Every INTENNSE team plays its 2027 Season in Atlanta, from late May to 1 August: the summer weeks when families are looking for a night out. The city’s Kroger and Publix shelves already carry noosa and Winky. The same families who shop those aisles play in the largest city tennis league in the world.
The largest city tennis league in the world, founded in 1934.
The whole league plays its season in the city, late May to 1 August.
Every point from either counts the same, toward one score.
Where a season-long in-store programme can meet the match night.
■ The 2026 Season
Ten teams, eight weeks, forty-three Pro Arcs, every one carried live. The 2026 Season closed on 1 August with Freeze beating Outriders 137–130.
The Rules of INTENNSE, explained · 2:04
Up 1,037% on the year before, with 26 million impressions.
Record live concurrents across the final series.
Average across forty local airings on Peachtree; the best single Arc drew 116,000.
Two broadcast, two RSNs, seven FAST, three streaming — 60% of watch time on TV.
■ Two ways in
Put Winky Protein on court every match night, or put noosa in the players’ kitchen and on the shelf beside them. They are designed to work together.
■ Next step
We’d love an hour with the Novus team, in Cincinnati or courtside with the players in Atlanta.
Eight teams, one city, every match night of the summer.
The league’s biggest broadcast, and the last Cooldown of the season.
Every team moves to its home city, and the shelf goes with it.
Play hard. Cool down. One score.
